Michelle Urvall-Ashraf
Sustainability Consultant
Sustainability is essential to how businesses operate today. It touches everything—from day-to-day operations to company culture, long-term strategy, and market positioning. Navigating competing priorities in an increasingly complex and unpredictable world is challenging.
I support clients in making confident, informed decisions through a practical, evidence-driven approach to sustainability. My work goes beyond compliance—I focus on creating genuine, lasting value. Every decision is evaluated through three critical perspectives: risk, reward, and resilience. I bring together strategic thinking and hands-on implementation to create solutions that work across economic, environmental, and social dimensions, enabling confident decision-making and tangible impact.
I work with organisations of all sizes to integrate sustainability into funding applications and tender bids. I help you articulate your sustainability credentials clearly and compellingly, turning your commitments into competitive advantages.
What I offer: clear guidance for ambitious decisions and concrete outcomes, driven by practical action that turns sustainability from concept into reality.
My Approach
Diagnose
Understand where you are today — risks, gaps, and opportunities.
Design
Build a sustainability strategy that aligns with your business goals.
Deliver
Translate strategy into practical action, reporting, and communication.
Ways I Support Your Sustainability Journey
Sustainability Strategy
Develop and optimise your sustainability strategy, navigate B Corp certification, and embed purpose into your business to build resilience and drive meaningful impact.
Best for: Businesses needing clarity, direction, and prioritisation in their sustainability journey, or seeking third-party verification of their social and environmental performance
Carbon
& Climate Action
Measure your carbon footprint, implement impactful reduction strategies, and build a clear pathway to reach net zero emissions across your operations.
Best for: Organizations committed to reducing their environmental impact, meeting climate targets, and demonstrating measurable progress toward carbon neutrality
Reporting
& Disclosure
Simplify complex reporting requirements through credible, data-driven sustainability reports that align with mandatory and voluntary frameworks.
Best for: Companies navigating ESG reporting requirements, stakeholder transparency expectations, and evolving disclosure standards
