Michelle Urvall-Ashraf
Sustainability Consultant
How I work
I work with clients across strategic planning, implementation, and ongoing support to navigate their sustainability journey.
My expertise spans supporting companies through fast growth phases, helping start-ups secure green funding, and guiding businesses through tender processes—alongside embedding social value through positive community impact and inclusive growth.
My approach follows a clear 3-step framework: First, I diagnose where you are today—identifying risks, gaps, and opportunities. Next, I design a sustainability strategy that aligns with your business goals. Finally, I deliver by translating strategy into practical action, reporting, and communication.
Project-Based Partnership
I deliver focused outcomes for specific sustainability initiatives—B Corp certification, sustainability reporting, or broader projects requiring a sustainability lens. With clear objectives and timelines, this approach produces measurable results efficiently.
Embedded Sustainability Team
For complete sustainability integration and maximum impact, I work as an embedded team member—your extended arm. Working alongside your teams daily, I build internal capability and maintain momentum on your sustainability journey. Together, we implement your strategy and deliver your roadmap at pace.
Sustainability Strategy
Develop and optimise your sustainability strategy, navigate B Corp certification, and embed purpose into your business to build resilience and drive meaningful impact.
Best for: Businesses needing clarity, direction, and prioritisation in their sustainability journey, or seeking third-party verification of their social and environmental performance
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Carbon
& Climate Action
Measure your carbon footprint, implement impactful reduction strategies, and build a clear pathway to reach net zero emissions across your operations.
Best for: Organizations committed to reducing their environmental impact, meeting climate targets, and demonstrating measurable progress toward carbon neutrality
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Reporting
& Disclosure
Simplify complex reporting requirements through credible, data-driven sustainability reports that align with mandatory and voluntary frameworks.
Best for: Companies navigating ESG reporting requirements, stakeholder transparency expectations, and evolving disclosure standards
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