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How I work

I work with clients across strategic planning, implementation, and ongoing support to navigate their sustainability journey.

My expertise spans supporting companies through fast growth phases, helping start-ups secure green funding, and guiding businesses through tender processes—alongside embedding social value through positive community impact and inclusive growth.​

My approach follows a clear 3-step framework: First, I diagnose where you are today—identifying risks, gaps, and opportunities. Next, I design a sustainability strategy that aligns with your business goals. Finally, I deliver by translating strategy into practical action, reporting, and communication.

Project-Based Partnership

I deliver focused outcomes for specific sustainability initiatives—B Corp certification, sustainability reporting, or broader projects requiring a sustainability lens. With clear objectives and timelines, this approach produces measurable results efficiently.

Embedded Sustainability Team

For complete sustainability integration and maximum impact, I work as an embedded team member—your extended arm. Working alongside your teams daily, I build internal capability and maintain momentum on your sustainability journey. Together, we implement your strategy and deliver your roadmap at pace.

Sustainability Strategy

Develop and optimise your sustainability strategy, navigate B Corp certification, and embed purpose into your business to build resilience and drive meaningful impact.

Best for: Businesses needing clarity, direction, and prioritisation in their sustainability journey, or seeking third-party verification of their social and environmental performance

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Carbon

& Climate Action

Measure your carbon footprint, implement impactful reduction strategies, and build a clear pathway to reach net zero emissions across your operations.

Best for:  Organizations committed to reducing their environmental impact, meeting climate targets, and demonstrating measurable progress toward carbon neutrality

 

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Reporting

& Disclosure

Simplify complex reporting requirements through credible, data-driven sustainability reports that align with mandatory and voluntary frameworks.

Best for: Companies navigating ESG reporting requirements, stakeholder transparency expectations, and evolving disclosure standards

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    ©2025 by Michelle Urvall-Ashraf. Powered and secured by Wix

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